WHAT YOU DON’T SEE CAN HURT YOU. WE’LL PROTECT YOU FROM HIDDEN DANGERS.

The Challenge

Even though you may be working with the same partners, the channel you have today is different than the one you had three years ago. Your partners evolve, new technologies emerge and markets continually change. How do you know if your partners are still aligned with your strategy? Are they achieving sustainable growth through your technology, or are they doing better with other vendors? Is your partner program still current and aligned with their business models?

The Gorilla Solution

To get answers to all the tough questions, depend on Gorilla Channel Marketing Research for accurate marketing insights. Before you risk money and resources, let us research and analyze your existing and prospective channels, product mix, sales support and any other important channel marketing questions for you.

We can conduct profitability surveys to see if your resellers are earning enough from your products to stay motivated and loyal. We can find out if you’re providing your partners with the right kind of sales support. Do they only need brochures and data sheets or more comprehensive support, including sales-ready leads, videos and help with social media?

We can get answers to all these questions to help you make the right decisions, avoid mistakes and find new and profitable opportunities. Whether it’s conducting an in-depth analysis of your brand or evaluating price points and profit margins, we can provide you with accurate and incisive research to guide your decisions.

The Gorilla Benefits

Gain insights. Our research gives you visibility into the dynamics of your business, channel programs and channel partners.

Get more efficient. Discover ways to provide more cost-effective reseller support and a better return on your marketing investment.

Find new opportunities. Uncover new ways to sell, minimize business risks and identify problems in the channel.

Enjoy proven results. Many of the world’s most successful companies use Gorilla for results-driven marketing research, including IBM, British Telecom, Hewlett-Packard and Adobe.

"Our new technologies were no longer aligned with our reseller channel, Gorilla carried out a thorough partner audit, profiled our partners, and enabled us to see the wood from the trees. Thanks to that, we were able to review our strategy and program to deliver better results."

− VP WW, Channel Marketing - Storage Vendor

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