Many sales reps have their doubts about CRM (customer relationship management) software, in fact they probably hate it. The uncertainty of whether it will help generate revenue arises. But in return, failing to use CRM with marketing automation results in superb opportunities that ultimately fall through the cracks.
Sales reps want to focus on one thing – the sale. While this may work for a short period of time; sales reps end up missing out on wonderful leads that are right at their fingertips. They don’t quite understand the data they sit on is gold, but then again, entering data into the CRM is taking time away from what is most important to them. This is where your marketing automation system comes into play. Marketing automation systems are simply better than what they used to be and your sales team should be taking advantage of all of the features that continually improve.
It’s obvious marketing automation saves time and utilizing great key features that are available today with most marketing automation systems, sets your sales team up for success. Some of today’s features include:
- AI and predictive analytics
- Personalized content to drive campaigns
- Advanced social media integration
- Data visualization for automated workflows
Listen, we live in a 24/7 world and we know your sales team can’t be – say hello to chatbots! Chatbots are a real-time, proactive way to communicate with your customers and boost customer service while your team spends their time working hot leads. Chatbots will become smarter and in the future will have deeper 3rd party integrations. Social media integration allows you to see how your interactions on social media impact your campaign. You’ll be able to track and see what needs to be improved in the campaign if need be. Partnering chatbots with your social media integration, which will continue to boom, is an awesome way to connect with your customers.
AI and predictive analysis tools extract the most valuable insights from your customers allowing you to build personalized campaigns. And as a business, you are expected to interact with your customers on a personal level. With personalized content – content is created based on their purchase history, social media interactions, search queries, attributes, and more.
Let’s face it, social media will continue to reign supreme. Chatbots will continue to make waves, and your customers will continue to demand more personalized content. Marketing automation software is only going to grow as the years go by, features will get improved and new features will be added. Staying on top of today’s marketing automation trends will ensure you’re getting more bang for your buck. So the question is, are you taking advantage of today’s marketing automation technology?