Growing Brand Awareness During Difficult Times
Working to develop an amazing idea to further your brand is a struggle, especially in times like these. Not being able to have your team on hand and all together can be frustrating; especially when you know that the right idea can bring the recognition needed for your brand. Not being able to fully understand how to accomplish this is a battle a lot of companies face. If people don’t know who you are, how are they going to buy from you? Let’s discuss some ways you can grow your brand while practicing social distancing.
Get To Know Your Target Audience
Have you really sat down and studied your target audience? Or do you just take information from your marketing team and other analytics to learn more about them? Have you taken the time to find out more information on what qualities they possess? Imagine describing a character from your favorite show or book. Where does he work? What are the main sources of conflict in his life? How does he spend his time? How much money does he make? Where does he live? These are things you should find out about your target audience – it’ll make your marketing a little easier for you and your team.
Focus on Content Marketing and Distribution
It’s obvious that consumers don’t use social media solely for catching up with friends; that’s why pushing out regular content is important. While you may not get noticed at first, you’ll definitely get noticed eventually. Seeing your brand pop up in your audience’s newsfeed daily builds loyalty. Find where your target audience spends their time and focus on building your brand on those social media platforms. Engage with your audience and others who have interest in your industry.
- Interactive Content
- Visual Content
- Demos, free trials, and samples
Networking is especially important in any industry. Utilize networking to build your audience. Try having a guest blogger on your site. With a guest blogger you and your guest are promoting the blog, in turn exposing your brand to new people. And If your guest blogger posts the blog on their social media or sends an email blast, your content will then reach their entire following base.
Another way of networking would be to explore a partner to partner ecosystem. It is a mutually beneficial relationship with other businesses that can have a major impact on your bottom line. If they run into someone who needs your services, you’ll get the first referral.
Many people are using the internet right now to find what they want and need, so there is no reason why your brand can’t stand out amongst the others. Utilizing the techniques above will help your brand be unique and help you engage with your audience. We understand these are difficult times, but we encourage you to continue to build your brand. We are all going to pull through this, and when the world gets back to “normal” you want people to remember your brand.
If you are in need of assistance in growing your brand or interested in learning more about P2P Ecosystems, please let us know. We can help. And most importantly, stay safe and healthy!