P2P Ecosystems and Why You Need It P2P (Partner to Partner) Ecosystems is not a term you hear often, if even at all. It’s not something you see all the time which makes it unique. A P2P Ecosystem is practical…
Melanie MartinezMarch 17, 2020
How to Align Vendor Channel Sales and Channel Partner Strategies When an IT channel reseller ponders about business transformation, it is also important that they consider their vendor strategy. In some cases it could be a good thing if…
Melanie MartinezNovember 11, 2019
Selling and Marketing Cloud Solutions Through Partners Today, many small and mid-size businesses are turning to the cloud to increase profitability and efficiency, reduce costs, and retain customers. With the small and mid-size business cloud market nearing the billions,…
Melanie MartinezNovember 7, 2019
5 Reasons Why Channel Partners Are the Key to the Mid-Market Has your company recently considered making a move into the mid-market? There are a ton of sales strategies to help you break into the mid-market, but the key…
Melanie MartinezNovember 6, 2019
Leverage Your Channel Sales Partners to Grow Revenue You’ve got a thriving business and you’re wanting to take the next step - reaching out to channel partners for expansion. Did you know, over 75% of world trade flows indirectly…
Melanie MartinezOctober 29, 2019