Over the last 30 years, partner ecosystems – from traditional resell channels to complex alliances – have vastly expanded. More and more organizations, whether private, public or even academia, are looking to expand their capabilities, reduce costs and risks, and access new markets. In a nutshell, no organization today, regardless of its size and capabilities, can go at it alone, and the only option is partnering.
Despite widespread adoption, partnerships of all types are now faced with new levels of complexity, expanded competitive landscapes, faster innovation cycles, increasingly demanding customers, and more. Old challenges remain while new issues surface, and as a result a majority of partnerships are still falling short of their intended objectives.
Gorilla knows these challenges first hand. For the past 3 decades, we have been working with technology vendors, partners and distributors to design, develop, enable, scale, improve and manage partner ecosystems. Whether you are a startup, a mid-size or a large company, we can help with your initiatives.
In the ninth episode of our “Partnership Ecosystems Improvement” series, we will explore the concept of partner recruitment.
Recruitment is more than just calling up companies and asking them if they want to sell your product. There is a process and art to identifying and recruiting partners. This is a complex discussion and there is much to cover. Last month we looked at creating your ideal partner profile, scorecarding partners (the benefits now and later), and identifying and selecting the proper target audience.
This month we will focus on the actual process. Making sure you have a recruitment package to share with prospects, having the right people in place before you start recruiting, having a plan and process in place to recruit (email, LinkedIn, Social Media Ads, content syndication, etc), setting the meetings, and finally signing the contract – not as easy as it sounds.
There are many pieces to this process, but it is one of the most important ones as having the wrong partner in place is worse than having no partners in place.
Please join us for this event and the following.
Panelists:
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Carlo de Belvedere Tortorabrayda CEO of Gorilla Corporation |
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Gilles Esposito Vice Chair at Tortora Brayda institute |
Moderator:
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Aaron Solomon Director of Operations, Gorilla Corporation |
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