Extend your marketing reach and influence with dedicated channel marketing resources
We have the right people to fill the gaps and help your partners drive demand with our Virtual Partner Marketing Concierge services. Whether you are looking for a high-touch, white-glove approach or a low-touch, customer success approach Gorilla has you covered with experienced marketing support.
The Struggle is Real!
We consistently hear the same feedback from channel partners when surveying the channel:
- They don’t have the time to understand complex vendor programs or platforms
- They don’t always have the dedicated resources or teams with the marketing skills to run marketing campaigns on your platform
- They have many vendors they are focussed on so it’s challenging to dedicate resources to one vendor to build campaigns
- There’s a sales and marketing disconnect so the sales and/or marketing priorities don’t always match which creates issues with SLA’s on lead action
- Co-marketing funds and programs aren’t always leveraged completely or most efficiently in terms of benefits and also to bring in the best ROI
- It’s difficult to measure ROI on channel marketing activity – particularly when looking at revenue marketing and pipeline to actual revenue
- And the list goes on…
At Gorilla we understand these challenges and we have the solution!
Gorilla Marketing Concierges (also called VPMM’s – Virtual Partner Marketing Managers) provide you with the resources you need to make sure that your partners are onboarded to your partner portal and have the training they need to get the most from your program.
In addition, the vPMM will work with your partners to understand their focus while ensuring alignment with your strategy and goals each quarter – ultimately focused on demand generation and revenue. They provide personalized and custom marketing support to your partners helping them leverage any content, programs and platforms you have available to them, along with other programs and funding.
The Concierge Value
Partner Concierges can act as a guide or work closely with your partners to build marketing plans, build any assets and execute on behalf of the partners. The concierge team will also help you with closed-loop reporting and tracking results and ROI.
The program benefits the partner, resulting in increased partner loyalty and increased marketing activity. The ultimate result is stronger relationships between you and your partners, which leads to more demand generating activities, resulting in increased revenue for you and your partners and the ability to measure it.
“Working with Gorilla ... has been a breath of fresh air. The business only have their clients interests at heart and go above and beyond to help & align to the business objectives and GTM strategies to maximise on revenues for all parties involved. Also, to note the culture, attentiveness and the genuine natured employees that work with you on projects is just in a word “Amazing”. I would recommend Gorilla to anyone and any organisation due to the success I have personally seen derive from this relationship. Thank you Gorilla for everything you do, keep up the great work!”
Lee Cunningham – Vendor Manager, Nutanix