Join Carlo, Gilles, & Aaron as they discuss partner profiles and the importance of nailing this down before recruitment starts.
Over the last 30 years, partner ecosystems – from traditional resell channels to complex alliances – have vastly expanded. More and more organizations, whether private, public or even academia, are looking to expand their capabilities, reduce costs and risks, and access new markets. In a nutshell, no organization today, regardless of its size and capabilities, can go at it alone, and the only option is partnering.
Despite widespread adoption, partnerships of all types are now faced with new levels of complexity, expanded competitive landscapes, faster innovation cycles, increasingly demanding customers, and more. Old challenges remain while new issues surface, and as a result a majority of partnerships are still falling short of their intended objectives.
Gorilla knows these challenges first hand. For the past 3 decades, we have been working with technology vendors, partners and distributors to design, develop, enable, scale, improve and manage partner ecosystems. Whether you are a startup, a mid-size or a large company, we can help with your initiatives.
In the eighth episode of our “Partnership Ecosystems Improvement” series, we will explore the concept of partner recruitment.
Recruitment is more than just calling up companies and asking them if they want to sell your product. There is a process and art to identifying and recruiting partners. This is a complex discussion and there is much to cover. We will do so over the course of two months so that we give it the proper attention.
This month we will look at creating your ideal partner profile, scorecarding partners (the benefits now and later), and identifying and selecting the proper target audience.
Please join us for this event and the following.
|Carlo de Belvedere Tortorabrayda
CEO of Gorilla Corporation
Vice Chair at Tortora Brayda institute
Director of Operations, Gorilla Corporation