Join Carlo, Gilles, & Aaron as they discuss the assets that are most important to have in place before you start recruiting for your channel.
Over the last 30 years, partner ecosystems – from traditional resell channels to complex alliances – have vastly expanded. More and more organizations, whether private, public or even academia, are looking to expand their capabilities, reduce costs and risks, and access new markets. In a nutshell, no organization today, regardless of its size and capabilities, can go at it alone, and the only option is partnering.
Despite widespread adoption, partnerships of all types are now faced with new levels of complexity, expanded competitive landscapes, faster innovation cycles, increasingly demanding customers, and more. Old challenges remain while new issues surface, and as a result a majority of partnerships are still falling short of their intended objectives.
Gorilla knows these challenges first hand. For the past 3 decades, we have been working with technology vendors, partners and distributors to design, develop, enable, scale, improve and manage partner ecosystems. Whether you are a startup, a mid-size or a large company, we can help with your initiatives.
In the seventh episode of our “Partnership Ecosystems Improvement” series, we will explore the concept of channel readiness, an often overlooked yet critical stage in the building of partner ecosystems.
Last month we defined what is channel readiness, and why it is necessary to have in place before starting any partner recruitment campaign. We also talked about partner programs and processes needed to have a successful program.
This month we will be focusing on the assets you need to have created and available before you start recruiting. We will provide you with insight on the most critical assets to have, which ones are nice to have, and what you don’t need to focus on until you are further down the road with your partner program.
Please join us for this event and the following.
|Carlo de Belvedere Tortorabrayda
CEO of Gorilla Corporation
Vice Chair at Tortora Brayda institute
Director of Operations, Gorilla Corporation