The future of the channel, marketing, strategy and partnerships alike, is in a constant state of flux and forward movement. To better understand and preempt the way the channel will move we've put together the key talking points as answered by some of the industry's foremost expert minds in a brief summary. Considering the way our programs, businesses and forecasts can all be expected to change in the coming months and years.
In this podcast our industry expert, Michael Franken discusses:
How vendors and their partners must be in sync on goals and expectations, an alignment that must be maintained over time.
The use of discipline and creativity to actively manage against competing priorities.
That proper fit and strong execution by any partner are critical, to truly close GTM gaps.
and much more!