Account-based marketing or ABM is also referred to as the key account marketing. It incorporates many of the best practices and big trends in B2B marketing right now, and is creating a better way for marketers to target an account or company. Our White Paper gives you a firm grounding in ABM possibilities and addresses how you can:
- Build – Your ABM strategy from nothing to success
- Identify – Your key accounts to help foster a healthy program
- Align – Your team on your ABM solutions for coherent growth
- Interact – With your potential consumers on every channel including social media
- Qualify – As well as manage your accounts effectively for maximised returns